Brand identity and logo design are closely related ideas that have a significant impact on a company’s success and growth. Increased sales are a direct outcome of the logo’s role in establishing the brand’s identity in the minds of consumers.
Customers need to remember your logo. If you find that your present logo is not making an impression on your customers, it may be time to try something new that reflects modern tastes. Many respectable brands have gone before you and done this, and it worked out great. So you won’t be the only one.
In order to help businesses remain competitive, we will examine 10 instances of logo redesigns that were successful. The brands became more contemporary and noticeable in a congested market after these redesigns. Alright, let’s dive right into these logo redesigns.
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Get Inspired by These 10 Logo Makeovers That Worked
To maintain their competitive edge, these 10 major corporations have rebranded themselves.
Here are a few examples of well-received logo redesigns of well-known brands to get us started. Among them, we’ll focus on Google, which updated the color scheme of its logo in 2015.
The simplest and most secure method to redesign Google’s wordmark logo—which does not have any extra design elements—is to add fonts.
The design team at Google knew this and switched out the Catull font for a flat sans-serif one. This gave the logo a fresher, more contemporary look.
Google brightened up its primary colors and eliminated shading in the new logo compared to the old one. All things considered, this has contributed to the design’s improved visual appeal.
This example shows how little changes can have a big impact, which is why minimalist aesthetics are so effective in grabbing consumers’ attention. If we follow Google’s lead, we can see that nuance is key.
Also, Google’s branding became much easier with the new logo. The new design features an easily recognizable letter ‘G,’ which is great for marketing and branding.
2. Photo-sharing app Instagram
When it comes to social media, Instagram is right up there with the biggest and most famous names. All sorts of photos and videos can be viewed, shared, and interacted with within this app.
But since its 2010 launch, Instagram has grown into a far more complex medium than just a place to share photos and videos.
For both individuals and companies, it has become an indispensable tool for marketing, networking, and producing high-quality content. On this platform, a lot of businesses, both big and small, promote their wares and interact with customers.
Instagram made the decision to switch in response to these changes. The community couldn’t be embodied by just a Polaroid camera logo. In 2016, the redesign took place.
After experimenting with a 3D look, Instagram decided to go flat and minimalist with its logo design. A lively three-color gradient replaces the old design’s separate pink, purple, and yellow hues.
Their target demographic, those between the ages of 25 and 34, is well-represented by the uniformly young, energetic look.
It wasn’t always easy, but now everyone is used to the new design. The tacky appearance of the redesign logo was the first point of criticism. The app was the target of much criticism from celebrities, news outlets, and regular people; however, the developers seemed unconcerned with the feedback, and the outdated interface is now quickly forgotten.
The platform revealed yet another subtle redesign of its logo and visual elements in 2022. A new font called Instagram Sans is utilized for the wordmark, and the gradients have been made brighter.
3. Bob’s Red Mill
Baskin-Robbins has chosen to update the color scheme of its logo for 2022. With the new logo, the company can get back to its roots while still looking modern.
The new logo pays homage to the company’s well-known “31 flavors” slogan with the number “31” written in bold pink font. In place of its eccentric old logo, Baskin-Robbins now uses a cleaner, more modern typeface.
When people see a logo for a brand, they immediately think of that brand. As part of its attempt to rebrand itself, Baskin-Robbins is bringing back the pink and brown hues of its original 1953 advertising campaign in the hopes of appealing to a younger demographic that may have lost interest in ice cream.
Pfizer, a pharmaceutical behemoth, unveiled its most massive rebranding in nearly 70 years in 2021. During the height of the pandemic, when the firm gained widespread recognition for creating the first vaccine against the coronavirus, things began to shift.
They have replaced the blue pill shape with a design inspired by the double helix for their new logo.
According to Pfizer, the new logo shows that the company is looking forward to the future while still honoring its past. A typeface that was already used on the previous logo appears here for the word “Pfizer,” while the phrase “ribbon helix” stands for what’s to come.
The redesign encompasses the core values of the company, while the ribbon represents its future aspirations and technological achievements.
When looking for inexpensive used goods, eBay used to be your best bet, but times have changed.
With the passage of time, eBay has transformed into a comprehensive e-commerce platform that allows buyers and sellers to transact online. At this point in time, it functions more like an Amazon-style online marketplace.
After years of using disorganized, whimsical typography, eBay revamped its logo in 2012 to make it more professional looking. This update was in line with the platform’s newfound professionalism in its business strategy and the value it provides to users.
Now it’s a marketplace where businesses and resellers sell their wares to consumers directly, rather than a place where individuals sell “used stuff” at rock-bottom prices.
The letters no longer touch, but they still overlap, showing that eBay is a community of diverse and connected people. Despite the change in typography, eBay has maintained its easily recognizable color palette, which is a key component of the brand.
Hence, this emblem’s continued use serves to both honor eBay’s illustrious past and preview the company’s exciting future.
Netflix has come a long way since its 1997 inception as a mail-based DVD rental service. The demand for DVDs, both purchased and rented, gradually waned over time. Redesign its logo and branding to reflect a shift in its business model, Netflix also chose to adapt to the change.
The logo for Netflix underwent a redesign in 2014, adopting a simpler style. A small icon and the word “Netflix” set in a custom typeface were the main features of the new logo. The company’s emphasis on online streaming rather than selling DVDs and its expanding presence in global media are intended to be shown by this redesign.
Additionally, they got rid of the vintage movie theater vibe by removing the colors and shadows from the backdrop. They made sure to incorporate the instantly identifiable and distinctive red color that Netflix is famous for into the brand.
All of Netflix’s digital properties, including the website, mobile applications, and social media profiles, now feature the updated logo.
7. The swifter
For the first time in its decade-long existence, application integration platform Zapier updated its logo and brand in July 2022.
Aiming to capture the’magic and motion’ of its customer base, Zapier revamped its brand identity and logo, ditching the old dull logo of an IT company.
The new logo changes the color “orange” to “international orange” via the use of a small dash and uses the black “Regular” font for the typography.
Astronauts’ space suits use the worldwide orange hue. This update shows how far Zapier has come in the past decade, with its millions of users and limitless services reaching all corners of the globe. As if space were infinite.
The rebranding of Zapier is a great illustration of how tech companies are trying to give their products more character.
8. Standard Chartered
In October 2020, Standard Chartered unveiled a new logo design. The old logo’s colors and inspiration are still there in the new logo. The global dependability and professionalism of the bank are emphasized by the use of blue and green colors.
The logo’s text, shading, and depth have all been removed. The design may be understated, but it packs a powerful punch.
The prior logo had a stylized eagle shield and the bank’s name written in a traditional serif font; the new logo takes its cues from that design. “Standard Chartered” is typeset entirely in lowercase, which is a noticeable font difference. The logo is now better and easier to recognize thanks to the minor adjustments.
The bank hopes to show its dedication to digital transformation and innovation, along with its global reach, with the new logo. The redesign was also an element of a larger rebranding initiative that also included a fresh logo and advertising campaign.
Airbnb, which began as a website where people could list their homes for temporary or permanent rent, has grown in popularity since its 2008 launch. It has quickly risen to the ranks of the most used websites for making hotel reservations.
“Belong anywhere” is an essential part of the Airbnb brand, and the new logo perfectly represents that. Aiming to convey its message, the new logo incorporates elements such as people, places, love, and air b ‘n’ b.
The old Airbnb logo had padded letters that were comfortable to look at, but they failed to communicate the brand’s message about how comfortable their services are.
The new typeface, “Linetos circular,” is significantly simpler to read and identify. The new logo represents the company’s efforts to expand its brand recognition to a broader audience in line with its expansion.
Some people thought it looked too much like the paperclip logo of the software company “Automation Everywhere” when it was first unveiled, and that was enough to criticize the logo. People have become accustomed to it now, though.
10. Olive Garden
Famous Italian eatery The Olive Garden has rebranded itself after a recent logo change.
When Olive Garden first began marketing itself, it used a wordmark logo set in a Tuscan landscape. The redesign brought it up to date while keeping some of the original design’s features.
The original logo was cute at first, but it got old fast. In the upper right corner, you can see a grapevine with grapes, symbolizing Italian cuisine, and the thick green font that says Olive Garden. The restaurant, on the other hand, gained a whole new personality and public perception after getting a new logo.
The components were carried over into the new designs. The corner no longer features a grapevine but rather olive branches. The new logo keeps the same striking green color scheme as the old one, with dark olive green letters that stand out.
Although the typeface has changed, the idea has stayed the same, and both logos feature a handwritten font.
Olive Garden is just one example of how a brand can undergo a complete makeover while keeping all of its iconic features.
Branding and design are dynamic fields that undergo continuous change. The way logos are seen and appreciated by customers is being greatly influenced by technological developments.
This article’s ten featured logo redesigns show how important it is for brands to evolve with the times while retaining their identity and values.
They proved that a brand can revitalize its image and compete better in the digital era with a well-executed redesign.